Action Plan For The Marketing Manager Essay - 1771 Words

Action plan: Required tasks Responsibilities Costs Timelines Train staffs with the benefits of referring the business to the customers Marketing manager $200 01/11/16 – 02/11/16 Select the best media to launch the products Marketing manager $1000 01/11/16 – 03/11/16 Develop the new product lines Operations manager $5000 01/11/16 – 30/11/16 Test the new product lines within the current customers Operations manager and Marketing officers $3000 01/12/16 – 15/12/16 Develop the website Marketing officers $800 01/11/16 – 05/11/16 Improve the website according to the customers feedback Marketing manager $500 06/11/16 – 08/11/16 Required tasks Durations Timelines 01/11/16 10/11/16 20/11/16 01/12/16 10/12/16 20/12/16 Train staffs with the benefits of referring the business to the customers 1 day 01/11/16 – 02/11/16 Select the best media to launch the products 2 days 01/11/16 – 03/11/16 Develop the new product lines 30 days 01/11/16 – 30/11/16 Test the new product lines within the current customers 14 days 01/12/16 – 15/12/16 Develop the website 4 days 01/11/16 – 05/11/16 Improve the website according to the customers feedback 2 days 06/11/16 – 08/11/16 Assessment Task 2 For this assessment you will need to develop a brief for an external web site developer for the required web site. Your brief should include: 1. An outline of key messages that the company would like to convey, especially in relation to the ethicsShow MoreRelatedAirbus Marketing Plan1019 Words   |  5 Pages1 Marketing Plan Sample Fà ©lina FLAM Maxime FONTAINE Anne ULRICH 2 Company profile - AIRBUS †¢ Founded in 1970 †¢ Headquarter in Toulouse †¢ One of the world‘s leading manufacturer of aircrafts †¢ Subsidiary of EADS, a European airspace company 1 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan Marketing Budget 4. Control Procedures Criteria of Success 2 Marketing Plan - Agenda 1. Strategic analysis 2Read MoreA.How Would This Firm Benefit From A Marketing Dashboard1348 Words   |  6 Pagesa. How would this firm benefit from a marketing dashboard approach? Amazon would benefit from a marketing dashboard approach in that it would help the firm to have the most up-to-date information necessary to better run their daily operations. For example, Amazon.com would be able to receive updated data on the company’s actual sales versus forecast sales, the progress of their marketing plan and objectives, brand equity evolution, sales force productivity, effectiveness of its distribution channelsRead MoreCritical Thinking Questions : Strategic Planning1160 Words   |  5 Pagesstrategic planning. Marketing plays a large role in the strategic planning, because the plan is finding ways to take advantage of the market to increase business. The Steps to Strategic Planning: 1. Defining the company mission (the company must stay customer focused) 2. Setting company objectives and goals (very detailed for the entire company to follow) 3. Designing the business portfolio (deciding which product best for the company and how to support them) 4. Planning marketing and other functionalRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesand how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide Strategic Planning: Defining Marketing’s Role 2. Marketing Strategy and the Marketing Mix 3. Managing the Marketing Effort Read MoreBike Art Company s Marketing Objectives1720 Words   |  7 PagesBike Art (Art and Furniture Retail company)’s marketing objectives: to increase the sales to $316,332 and improve the brand image by 5.69%. Performance targets to staff: customer service skills need to be 6.2%, customer complaint rates should be no more than 3.2%, product knowledge test needs to be 10.2%. Art and Furniture Retail company’s Marketing Plan: Bike Art company’s product strategies: †¢ Enrich the artistic quality of product †¢ Technical looking pieces or structures †¢ Combine with art †¢ CreativityRead MoreBusiness Pl Mr. Fit Life1457 Words   |  6 PagesBusiness Plan: Mr. Fit Life The business world as grown intensely competitive and increasing diverse in the options provided to consumers. As an entrepreneur seek to embark on a new endeavor, it is exceedingly important to have a business plan in place. A well written business plan can serve many purposes; guidance for the entrepreneur by establishing a plan of action for the big picture as well as day-to-day operations, insight into the market and how to capture the right consumer mix through targetedRead MoreFunctions of Management Paper1472 Words   |  6 Pagesfuture (today, next week, next month, next year, over the next five years, etc.) and generating plans for action. - Organizing: making optimum use of the resources required to enable the successful carrying out of plans. - Leading/Motivating: exhibiting skills in these areas for getting others to play an effective part in achieving plans. - Controlling: monitoring -- checking progress against plans, which may need modification based on feedback. In for-profit work, management has asRead MoreVi. Contingencies. Unexpected Events In The Marketing Plan,1233 Words   |  5 PagesVI. CONTINGENCIES Unexpected events in the marketing plan, sales projections, revenue and unpredictable target market reaction, depend on factors outside Wolf’s control. As a result, contingencies necessary to mitigate those risks include provisions for action when the unexpected results materialize. The following table of risks is an attempt to identify the sources of uncertainty and analyzes the likelihood of an event taking place. It includes a potential risk, an evaluation of the level of probabilityRead MoreTeam Activity Resources Needed For This Team Building Activity Essay1063 Words   |  5 PagesEquipment/materials 3. Promote employee hobby clubs Administrative support â€Æ' Part B: Develop and send an agenda for the briefing Identify the team who will be involved in the marketing strategies implementationproject Staffs involved in the marketing activity Their positions Mahakanaga Cafà © manager Ponsawan Cafà © owner Thangon Manager of advertising agency Gemma Barista Pattipong waiter Sukunya waiter Briefing agenda Briefing date: 30/08/2016 Briefing time: 9 am Briefing duration: 2 hrs Team buildingRead MoreStrategic Marketing1098 Words   |  5 Pages Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega Rojas (2010) is â€Å"to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission (p. 3). The strategic plan must include target goals consistent with