The History of advertising and Brand Promotion Assignment

The History of advertising and Brand Promotion - Assignment Example The contribution of universal creative studios, Rowling and Warner Brothers have been successful in creating a brand in Harry Potter through branded entertainment (Thomas, Chris, & Semenik, 2012). Through various advertising and promotional channels, and partnerships the partners have made Harry Potter both a product and a brand. Potter’s marketers are continuing to keep the brand going through cross-promotional partnerships. Cross-promotional strategy and brand recognition sustain the success of the Potter brand. Coca Cola’s â€Å"Timely refreshment† ad fits in the designer era. This is because the ad appeals to the social class and conscious value for time management. Designer labels and social class-consciousness were some of the characteristics of the designer era ads. The calving Klein ad â€Å"fits in the e-revolution era because it includes a technological appeal of the current generation. The ad displays a woman wearing the latest design clothes. The diet coke ad was developed in 2002, so it is supposed to fit in the e-revolution era. However, it does not display the public consumption status of the designer era. A home improvement ad called â€Å"the perfect daughter† by Fahrenheit DDB in Lima Peru shows the problem a dad face on a trip to Promart. The ad is appealing to women because it tugs into viewers emotions. The family approach in the ad will attract female consumers. An automotive ad for Fiat 500L â€Å"The Motherhood† appeals to women because it explores the concept of motherhood, which, is core to women’s emotions. The ad will attract consumers because it targets the female niche. Budweiser â€Å"puppy love† ad was appealing to women as it shows a woman expressing moments of tenderness on a puppy. This would attract women consumers to these

John Steinbeck's novel Cannery Row Essay Example | Topics and Well Written Essays - 1000 words

John Steinbeck's novel Cannery Row - Essay Example As the discussion highlights Doc is a man of scientific approach, but at the same time, he is interested in enjoying the luxuries of day to day life. He is not the one to chase the perfect disciplines in life, but is willing to carry on happily with the available levels of discipline. The readers first see him leaving his Western Biological Laboratory for purchasing five quarts of beer. He is not interested to tread the beaten and routine tracks of life and exhibits defiance towards the vested interests that take control of the society and his approach is evident in his suggested â€Å"method for getting revenge on a bank if anyone should ever want to: `Rent a safety deposit box, then deposit in it one fresh salmon and go away for six months.† Thus Doc is an individual who accepts and lauds the contradictory facets of life and his Western Biological is a kind of experimental laboratory for the living things as per their levels of progression. This study outlines that a true philosopher (the realized soul) knows the past, present and the future and they are one with the, the great leveler of humankind, the Time. They are unaffected by the day to day agitations, ups and downs occurring in the world outside. The author compares Mack and the boys, the ordinary folks, to such philosophers as they have the capacity to survive in this world of pluralities and pairs of opposites, like happiness and sorrow, light and darkness etc. There are others, the simple types of people, to whom ignorance is bliss and they also remain happy, like philosophers, in all circumstances. The intelligent, successful and competitive people remain upset always; their mind is full of agitations over the business and secular challenges they face and the author categorizes them as men with â€Å" bad stomachs and bad souls† but Mack and the boys are fit physically and mentally. They are carefree people, eat what they like, and do what they wish.